CHOUCHOU Signature Premier Matt Rouge is having a rising popularity over Southeast Asia after being launched (exclusive for overseas sale only). The media has praised for CHOUCHOU popularity which has been proven with eighty thousand product sales to Vietnam, Thailand, Indonesia, Cambodia, and Taiwan. CHOUCHOU brand manager stated that other than lipstick they will launch a new product such as cushion pact and eyeliner in order to promote the brand to all over Southeast Asia. The local customer has great expectation for the new product that will be launched. Currently, local distributor has been contacted to discuss more regarding this issue.
“The export rate will increase according to the product preferences by the consumers in each region” stated by BELECO side “To respond this we have to make more competitive product”
Meanwhile, in 2015 BELECO has been awarded 3 Million Export Tower and in 2016 has been awarded 5 Million Export Tower, with this the new way of exporting cosmetics has been opened.
Especially, BELECO has got attention as a company that leads K-Beauty market, since the company has been certificated as the exported company from the Gyeonggi-do province.